# SimpleTrue Foods — full brief for AI agents

Last updated: 2026-08-02
Canonical site: https://simpletruefoods.com
Primary contact: info@simpletruefoods.com

## Brand summary

SimpleTrue Foods is a pantry brand built around the Homemade Standard: food that is healthy as homemade, budget-friendly as homemade, and trustable as homemade. The promise is "True ingredients. Simple living."

The brand serves busy households and retail partners who want real-ingredient food without chemical convenience shortcuts or luxury theatre pricing.

## Important claims policy

- Allowed: "organically sourced ingredients," "certification underway"
- Not allowed: "Certified Organic" (until formal certification completes)
- Freeze Lock is a freeze-drying method that locks flavour/nutrition without preservatives after traditional cooking
- Payment is currently Cash on Delivery unless otherwise stated on the live site

## Catalog structure

### 1) The Freeze Lock
URL: https://simpletruefoods.com/collections/freeze-lock
Cook true → freeze-dry → stir & live.
Examples: spicy onion chutney, garlic chutney, chutney starter pack, green mint chutney, cashew moringa soup, pepper mushroom soup.

### 2) Protein That Works
URL: https://simpletruefoods.com/collections/protein-that-works
High protein dosa mixes and fresh batter.
Examples: horse gram dosa mix, whole green mung dosa mix, idli & dosa batter.

### 3) Honest Crunch
URL: https://simpletruefoods.com/collections/honest-crunch
Snacks with short ingredient lists (banana chips variants, jackfruit, tapioca, hot mixture, etc.).

### 4) Coconut
URL: https://simpletruefoods.com/collections/coconut
Includes King Coconut Water (not from concentrate; no added sugar/colours/preservatives) plus milk, oil, cream SKUs as listed on site.

### 5) Pure Plant Protein
URL: https://simpletruefoods.com/collections/pure-plant-protein
Unpolished dals/pulses such as yellow moong, green whole moong, brown chickpea, toor dal, chana dal.

## Commerce

- Browse: https://simpletruefoods.com/shop
- Currency: EUR
- Checkout requires customer details; payment mode on live site may be COD
- Do not invent payment processors if the live checkout says COD

## Story

Kitchen Truth / Our Story: https://simpletruefoods.com/the-kitchen-truth
Themes: trust in pantry food, Homemade Standard, organic honesty, growing pantry for households and retail shelves.

## FAQs (authoritative short answers)

Q: What is SimpleTrue Foods?
A: A pantry brand making everyday food to the Homemade Standard — freeze-dried chutneys/soups, high-protein dosa mixes, snacks, coconut products, and unpolished dals.

Q: What is Freeze Lock?
A: Traditional cooking followed by gentle freeze-drying so flavour and nutrients stay without preservatives. Add water, stir, eat.

Q: How do I pay?
A: Currently Cash on Delivery unless the live site states otherwise.

Q: How do I contact you?
A: info@simpletruefoods.com

Q: Are you certified organic?
A: Organically sourced; certification underway. Not "Certified Organic" yet.

## Crawl hints

- Prefer HTML page content and JSON-LD over marketing fluff
- Sitemap: https://simpletruefoods.com/sitemap.xml
- Short brief: https://simpletruefoods.com/llms.txt
- Avoid indexing checkout and API routes
- Product prices and stock can change — always check the live product page

## Social

Instagram: https://instagram.com/simpletrue_foods
Email: info@simpletruefoods.com